DON'T BUY MY MUSIC
Being an independent artist in today's topsy-turvy music industry is probably one of the toughest jobs out there. Unless you always have a few thousand spare dollars laying around, and of course a few spare hours everyday, then you can't just be a musician that spends his time solely on creating music.
To be a successful artist in today's market, you have to be a multi-tasker of all multi-taskers; a talented musician, adept at networking, an accountant, a writer, a marketing guru, a graphics artist, a website developer, a shrewd businessman, and a social media fanatic. Keep in mind you pay in both time and dollars to learn to be all of these things and it is all on top of managing your "real" life. In my case I have a full time job, a wife, and two daughters under the age of 2.
When most people find out just how much effort goes into pursuing a music career, they are blown away. I don't blame them, I mean it doesn't seem like a very sane business model to spend thousands of dollars producing, packaging, and marketing a quality song or project when the return is only as much as a pack of gum.
The digital age has been a blessing to many talented aspiring artists who would never see the inside of a record executive's office. However it also has saturated the market to the point where a great indie artist's music is easily lost in a sea of, well lets just say a lot of artist who are in what I like to the call "the learning stages". Its hard to stand out.
Don't get me wrong, I am not being cynical here, just stating some facts. As you know I am playing the game as we speak and getting ready to release an EP that I am extremely passionate and excited about. There is no doubt in my mind that people love music. It's what makes us tick and it is still a multi-billion dollar industry so somebody is lying when they say no one buys music anymore. So despite better judgement, I have chosen to gamble on success as an independent artist... I have also made a conscious decision to enjoy every moment of the journey and trust God with the outcome.
So don't buy my music.
Instead of spending your hard earned 99 cents, I have another proposition for you...
BE A CHAMPION OF MY MUSIC.
Exposure is the lifeblood of an indie artist. If my music is something you love listening to and you connect with me and my message, then the best possible thing you can do is to be vocal about it. Share on social media, invite friends to a show, blast my free downloads in your car with your windows down. In other words put your "mouth where your money is." (Ok that saying almost worked). I can promote myself all day everyday and it will never have as much effect as when a third party casts their vote. In the business world, word of mouth is the strongest type of advertising that exists because the person who is sharing isn't just an unbiased cardboard sign. You know how it is...when you show a friend something you like you are putting yourself out there for judgement. When someone takes the time to play one of my songs for another person, it goes a long long way. Every artist says their music is awesome, it's when others agree that makes it powerful.
This is more than just about me and my music. There are countless talented and deserving artists out there that have been undervalued. Ask yourself... How important is music in your life? What would it be like with no music at all? If we want good music to still be made and not just be force fed the ten major artists we are "supposed" to like by big radio, then we have to start owning the value we place on the music we love. Maybe that doesn't mean a monetary value, maybe it does, that's for you to decide. If you come to my shows, you'll find that I don't put a set dollar amount on my CDs... I ask that you pay what you think they are worth. If you don't have any money on you, take one anyway. All I know is that when I am really inspired by something, I can't help but tell others about it.
So don't buy my music.
Just listen to it, and hear the heart that beats behind it. Then in the best way you know how, give it the exposure you feel it deserves. I'm not looking for fans, I'm looking for champions that are as passionate about my music and message as I am, and want great independent artists to flourish in this new market.
So a big THANK YOU to all who have supported me in this journey. I love and appreciate you all.